In this digital era, the growth of social media has resulted in the rise of the influencer. They can be found in almost any industry or niche. They focus on food, travel, fitness and health, sports, fashion and entertainment, and other popular categories. They build their brand and audience by publishing authentic, thought-provoking, and visually appealing content. Influencers are making a huge impact on the way businesses and brands.
Today, we asked Arnold Teja, the 23-year-old influencer and model from Indonesia, who has worked with well-known brands like Adidas, Mr Porter, St. Regis, Uniqlo and many others some tips on how to become a successful influencer
• FIND YOUR POINT OF DIFFERENCE
There are other influencers out there already. When you’re just starting out, make sure you figure out how you are different. What makes you stand out? Find a niche that suits your personality. This needs to be something you’re passionate about. It’s important to have total creative freedom to come up with your own style and your own trend. Do it your way, create some exciting and fresh content that will make you stand out from the crowd.
• Quality over quantity
It’s good if you have tons of content to be posted. But high-quality content really is the most important. First of all you need to have found your voice and your point of view so that your audience know what they’re following for. When you’ve got a great foundation, say beautiful imagery and well-written posts, you’ll start to build a loyal audience, brands will start to notice, etc. Maintain consistent photos that suit with your aesthetic and style. Consistency and high quality is the key!
• ENGAGE, ENGAGE, ENGAGE
Social media is all about people and how you engage with them. Spend your time replying to comments, DMs and engaging with other accounts. When someone comments on your photos, make sure that you reply to them. Also, return the favor by liking and commenting on the content. The Instagram story is a great tool to help you engage and strengthening the relationship with your followers.
• SET YOURSELF GOALS
Setting yourself goals and having something you are working towards is what will keep you going no matter what. If you’re feeling unmotivated or unproductive, keep in mind why you started in the first place.
As an influencer, you will meet a lot of people. Try to support each other and be friends with them. You can follow them and share their content to your relevant audience. This simple action leads the opportunity to create collaborations. Be polite and just ask nicely. Once you have a solid network of people you can help to promote your brand also.
Remember to follow Arnold on Instagram and blog.